When a visitor arrives on a webpage where the PPP code is inserted the audio ads start to play. It requires no action from a visitor to hear the audio advertisement and the advertisement is only heared and not seen.

One of the main benefits of
running PPP ads on your website is the fact that you
never send visitors away from your site. This gives
you the opportunity to keep earning from your
visitors.

The PayPerPlay audio ads play
automatically for 5 seconds so website owners need
to choose specific pages of their website where it
is appropriate and best for their visitors to hear a single 5
second audio advertisement.

You should be aware that PPP
audio ads are not appropriate for all web pages. It
is up to the website owner (you) where they (you) will place
audio ads.

More and more advertisers are
adopting the 5 second audio adlet. 5 seconds is long
enough to leave an impression on the listener and
short enough to "not annoy" the visitor.